• Citygroup
  • New York , NY
  • Executive Management
  • Full-Time
  • 411 Grand St


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The VP, Marketing Campaign Manager On-Site Acquisitions will manage the day-to-day execution for on-site acquisition campaigns. The candidate will collaborate with various cross-functional teams to ensure successful implementation of the marketing campaigns, including requirements documents, determining and meeting timelines for various processes, partnering with legal/compliance/privacy teams, and measuring and reporting campaign performance.


This role supports marketing on Citicards.com and Citi.com to new and current customers. Specifically, you will:

  • Manage the end-to-end execution of the on-site campaign management process, including campaign prioritization, creative development, campaign trafficking, and QA
  • Maintain all products on the Citi domain sites (Citi cards and citi.com) including offer and marketing copy updates to support strategic goals.
  • Be responsible for managing all onsite pre-log in creative assets in addition to assisting with implementation of A-B tests requested by the business.
  • Understand and manage all steps needed for cohesive campaign launches across different types of content (static, dynamic, banners, etc.), each with different timelines and launch processes.
  • Partner closely with product teams across US Cards, Retail Bank and Mortgage to prioritize campaigns and maintain onsite campaign schedule for the team
  • Partner closely with platform managers (MIM, CMS, Testing, etc.) to ensure campaigns are launched in a timely manner and processes are working as expected
  • Perform day-to-day campaign tasks as needed, including control documentation (pre and post live screenshots), submitting campaign requests, and maintain asset repositories.
  • Own testing workflow onsite (via Adobe Target) and manage reporting output for LOB partners.
  • Candidate must have prior digital marketing experience and be able to build and maintain relationships with key internal partners, including product strategy leads, marketing operations, production support, marketing technology, third-party vendors and others. They must also be able to work creatively within a process-driven environment.

    The successful candidate will be a self-starter who learns quickly, has superior attention to detail, is process oriented, and is a strong project manager. Ability to navigate in a fluid environment is key. Should have a flexible and growth-oriented mindset, with a willingness to take on new challenges and areas of focus as they emerge. Strong knowledge of digital marketing capabilities, including targeting, modeling, and real-time decisioning is preferred. Strong data and analytic skills a plus.

    Bachelors degree required, advanced degree preferred in Marketing, Business, Communications or other related field


    Associated topics: design, engineering, manufacture, product, product manager, production, program manager, quality

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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